When you’re stuck, you don’t need more thinking. You need to Flip, fast.
Trusted by leaders and teams across:
Who FLIP Is For
FLIP is designed for high performers carrying real responsibility.
This is for you if you are:
- A founder scaling fast and feeling the weight of leadership
- A partner or director navigating politics and performance
- A CEO carrying pressure no one else sees
- An investor or advisor managing complex portfolios
- Preparing for high-stakes interviews or leadership transitions
You are not broken.
You are operating at a level where old thinking patterns no longer work.
That is what we change.
The Real Problem
High performers do not stall because they lack skill. They stall because complexity changes the rules.
At senior levels:
- A founder scaling fast and feeling the weight of leadership
- A partner or director navigating politics and performance
- A CEO carrying pressure no one else sees
- An investor or advisor managing complex portfolios
- An investor or advisor managing complex portfolios
- A high performer successful on paper but stuck internally
- Preparing for high-stakes interviews or leadership transitions
How FLIP Works
The 3-Session Performance Reset
Three sessions. Laser focus. Outcome-driven. FLIP is a structured executive coaching framework for leaders who want breakthrough, not endless coaching. No theory-heavy conversations. No over-processing. Just progress.
FOCUS
Session 1
Identify the real issue, not the symptom.
LIFT
Session 2
Remove what is blocking progress.
IMPACT
Session 3
Turn insight into execution.
Outcomes Leaders Have Achieved
Testimonals
What Clients Say
Executive Director
Capital Allowances
“100% success rate in competitive face-to-face sales meetings.”
Director of L&D
EY UK & Ireland
“Rob is a master practitioner in executive coaching with rare depth and complexity.”
Jeremy Webster
Practice Group Lead Patent Attorney
“Rob has coached – and challenged- a small group of my partners, As a result, we are much better placed to meet our ambitious growth targets."
Head of Management
Travis Perkins
“The feedback was fabulous with managers citing their confidence, the flexibility, the impact, achieving far better conversations with their people and the many great results which followed.”
Head of Trading
BNP Paribas
"Rob is an exceptional coach, he combines a friendly approach with a razor-sharp focus. I have thoroughly enjoyed working with him and was impressed by the results we achieved."
Gamechanger FLIP coach. Performance Specialist. Trusted Consiglieri and Challenger.
About Rob Rave
Rob has over 20 years’ experience coaching senior leaders across:
- Scale-ups and founders
- Professional services
- Global corporations
Former Head of Teaming at Ernst & Young.
His work combines:
- Evidence-based executive coaching
- High-performance psychology
- Stakeholder influence and communication
- Identity-level behaviour change
FLIP™ is peer-reviewed, externally accredited (SFCT) and grounded in Inner Game principles of elite performance.
Rob hosts The Tech Founders Pep Talk
He discusses with guests amongst other things how to deal with People , Engagement and Performance (PEP)
Other founders will be appearing on this show sharing their hard fought lessons from the field
Take part and ask us challenging questions about being a founder !
Listen now:
Ways to Work Together
1
FLIP™ - 3-Session Performance Reset
Delivered online or in person.
2
Executive / Founder Coaching for measurable results.
A 9 month intensive leadership development (in collaboration with the Marshall Goldsmith Organisation.)
A strategic partnership designed for leaders operating at the highest level, often with minimum “coaching time availability ” We refine how your leadership is positioned, interpreted, and trusted by critical stakeholders - unlocking elite performance and sustained growth.